The Target Audience
Baby Boomers 57-75
Boomers account for 40% of retail sales.
Boomers have over 70% of spendable income.
Boomers still love and listen to radio.
HITLAND uniquely targets this forgotten audience.
Radio for people who still use radio. What a concept!
Your competition is probably not targeting boomers. Most broadcasters are fighting for a piece of the 25-54 audience, which is increasingly leaving radio for other audio platforms.
Instead, why not OWN the demo that loves radio and has the majority of spendable income?
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HITLAND Format
Cool Hits of the 60s & 70s
HITLAND is much more than “oldies”.
The HITLAND library encompasses over 1500 familiar songs the audience heard on Top 40 radio growing up in the 60s and 70s – over a thousand more than the syndicated oldies formats repeat over and over.
HITLAND listeners hear all their favorites, plus generous amounts of pleasant surprises -- all familiar! HITLAND is uniquely curated for change of pace, vintage balance, and variety in all the era’s popular genres and styles - rock, soul, pop, surf, British invasion, Motown and more – just like 60s-70s Top 40.
And HITLAND’s presentation is disarmingly friendly and fun. There are fewer interruptions and no deejays talking over the songs. HITLAND puts the emphasis squarely on the music and the memories.
HITLAND not only plays all the familiar artists – like The Beatles, The Beach Boys, Elton John, The Supremes, CCR, Neil Diamond, The Doobie Brothers, Simon & Garfunkel, The Four Seasons, The Eagles and more – but also tons of One Hit Wonders that were all but forgotten – until now.
HITLAND SAMPLE HOURS:
LONG TRAIN RUNNING .. DOOBIE BROTHERS
LOUIE LOUIE .. KINGSMEN
EVERYDAY PEOPLE .. SLY & THE FAMILY STONE
DREAMS .. FLEETWOOD MAC
I'M INTO SOMETHING GOOD .. HERMAN'S HERMITS
CRACKLIN ROSIE .. NEIL DIAMOND
B-A-B-Y .. CARLA THOMAS
SPIRIT IN THE SKY .. NORMAN GREENBAUM
MY MARIA .. B W STEVENSON
I GOT A NAME .. JIM CROCE
OH, PRETTY WOMAN .. ROY ORBISON
DANCING QUEEN .. ABBA
FOR WHAT IT'S WORTH .. BUFFALO SPRINGFIELD
I GET AROUND .. BEACH BOYS
TURN BACK THE HANDS OF TIME .. TYRONE DAVIS
MOONLIGHT FEELS RIGHT .. STARBUCK
TWIST & SHOUT .. BEATLES
SWEET HOME ALABAMA .. LYNYRD SKYNYRD
MORE THAN A WOMAN .. BEE GEES
NA NA HEY HEY KISS HIM GOODBYE .. STEAM
SAN FRANCISCAN NIGHTS .. ERIC BURDON
REACH OUT I'LL BE THERE .. FOUR TOPS
A HORSE WITH NO NAME .. AMERICA
MORE THAN A FEELING .. BOSTON
GAME OF LOVE .. MINDBENDERS
CROCODILE ROCK .. ELTON JOHN
WALK LIKE A MAN .. FOUR SEASONS
JUST MY IMAGINATION .. TEMPTATIONS
BAD TIME .. GRAND FUNK
IT NEVER RAINS IN SOUTHERN CALIFORNIA .. ALBERT HAMMOND
I THINK WE'RE ALONE NOW .. TOMMY JAMES & THE SHONDELLS
YOU'VE GOT YOUR TROUBLES .. FORTUNES
BLACK MAGIC WOMAN .. SANTANA
BABY LOVE .. SUPREMES
THIS GIRL IS A WOMAN NOW .. GARY PUCKETT & THE UNION GAP
I'LL BE AROUND .. SPINNERS
BAD MOON RISING .. CREEDENCE CLEARWATER REVIVAL
I'M YOUR PUPPET .. JAMES & BOBBY PURIFY
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The HITLAND Local Sales Difference
Local Sponsorships and Inventory Control
HITLAND uniquely includes several daily features that can be sold and sponsored locally.
Inventory is totally flexible and controlled locally.
No network or barter commitment.
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How HITLAND Works
Unlike satellite or syndicated formats:
- No network or barter spots.
- 100% of the inventory is yours.
- Amount of inventory is totally flexible.
- Local breaks are not hard timed.
- No delivery costs.
- Not dependent on a satellite signal or internet connection.
- Format, imaging, and daily logs are custom-created.
HITLAND runs locally at your station, using automation player software and audio files we provide. All music and customized imaging is included, and we deliver daily playlist logs. Just add your commercial content through traffic.
We do all the programming work, so you can concentrate on sales.
HITLAND is the simple turnkey solution to reaching your market’s biggest unserved audience. It could be your station's only programming expense, at less than the cost of one entry-level staffer.
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About HITLAND
Mission Statement
The HITLAND mission is to provide broadcasters with a simpler way to reach the largest, most affluent, and most underserved audience – baby boomers 57-75.
Unlike cookie-cutter syndicated formats, HITLAND has no strings – no inventory commitments and no in-show network spots. The amount of inventory is totally flexible and 100% under your control.
HITLAND is not dependent on a satellite signal or internet connection. Everything is generated locally using software we provide.
And HITLAND is a truly unique listener experience. It’s the music boomers grew up with, but not just the 400 songs the syndicated formats play and repeat. There’s over a thousand more that radio has mostly forgotten – but listeners haven’t – perfectly mixed.
Our goal is to have boomers LOVE your station, making it easier for you to sell.
HITLAND comes with built-in features and tools to add local revenue. We provide continuing full consultation, including best practices in selling the benefits of HITLAND and its target audience to local advertisers.
HITLAND is created and curated for each affiliate by long-time program consultant Ron White. Having successfully programmed Top 40 during the 60s and 70s, and having consulted many market-dominant oldies stations during that format’s heyday in the 1990s, Ron White knows this audience and its music better than anyone.
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