The HITLAND goal is to provide broadcasters with a simpler way to reach and own the largest, most affluent, and most underserved audience – baby boomers 59-77 -- with a format they'll love.
Unlike cookie-cutter syndicated formats, HITLAND has NO STRINGS: No inventory commitments and no in-show network spots. The amount of inventory is totally flexible and 100% under your control.
HITLAND is not dependent on a satellite signal or internet connection. Everything is generated locally using software we provide.
And HITLAND is a truly unique listener experience. It’s the music boomers grew up with, but not just the 400 songs the syndicated formats play and repeat. There’s over a thousand more that radio has mostly forgotten – but listeners haven’t – perfectly mixed.
HITLAND creates fans, not just listeners, making it easier for you to sell.
HITLAND comes with built-in features and tools to add local revenue. We provide continuing full consultation, including best practices in selling the benefits of HITLAND and its target audience to local advertisers.
HITLAND is created and personally curated for each affiliate by long-time program consultant Ron White. Having successfully programmed Top 40 during the 60s and 70s, and having consulted many market-dominant oldies stations during that format’s heyday in the 1990s, Ron White knows this audience and its music better than anyone.
Learn more about HITLAND: