The Target Audience
Baby Boomers 58-76
Boomers still love and listen to radio.
Boomers account for 40% of retail sales and over 70% of spendable income.
With HITLAND you can OWN this forgotten demo.
Radio for people who still use radio. What a concept!
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FORMAT LOCAL SALES HOW IT WORKS ABOUT
HITLAND Format
Cool Hits of the 60s & 70s
Going beyond classic hits and more than just “oldies”, the HITLAND library has 3 times the number of songs that the syndicated formats repeat over and over -- over 1500 familiar hits the audience heard on the radio growing up.
In addition to their favorites, listeners hear many pleasant surprises. HITLAND is uniquely curated for unparalleled variety -- all the genres and styles of the entire generation. There’s pop, rock, R&B, dance, ballads and more – just like 60s-70s Top 40.
And HITLAND’s presentation is disarmingly friendly. There are fewer interruptions and no deejays talking over the songs. HITLAND puts the emphasis squarely on the music and the memories.
HITLAND SAMPLE HOURS:
LONG TRAIN RUNNING .. DOOBIE BROTHERS
LOUIE LOUIE .. KINGSMEN
EVERYDAY PEOPLE .. SLY & THE FAMILY STONE
DREAMS .. FLEETWOOD MAC
I'M INTO SOMETHING GOOD .. HERMAN'S HERMITS
CRACKLIN ROSIE .. NEIL DIAMOND
B-A-B-Y .. CARLA THOMAS
SPIRIT IN THE SKY .. NORMAN GREENBAUM
MY MARIA .. B W STEVENSON
I GOT A NAME .. JIM CROCE
OH, PRETTY WOMAN .. ROY ORBISON
DANCING QUEEN .. ABBA
FOR WHAT IT'S WORTH .. BUFFALO SPRINGFIELD
I GET AROUND .. BEACH BOYS
TURN BACK THE HANDS OF TIME .. TYRONE DAVIS
MOONLIGHT FEELS RIGHT .. STARBUCK
TWIST & SHOUT .. BEATLES
SWEET HOME ALABAMA .. LYNYRD SKYNYRD
MORE THAN A WOMAN .. BEE GEES
NA NA HEY HEY KISS HIM GOODBYE .. STEAM
SAN FRANCISCAN NIGHTS .. ERIC BURDON
REACH OUT I'LL BE THERE .. FOUR TOPS
A HORSE WITH NO NAME .. AMERICA
MORE THAN A FEELING .. BOSTON
GAME OF LOVE .. MINDBENDERS
CROCODILE ROCK .. ELTON JOHN
WALK LIKE A MAN .. FOUR SEASONS
JUST MY IMAGINATION .. TEMPTATIONS
BAD TIME .. GRAND FUNK
IT NEVER RAINS IN SOUTHERN CALIFORNIA .. ALBERT HAMMOND
I THINK WE'RE ALONE NOW .. TOMMY JAMES & THE SHONDELLS
YOU'VE GOT YOUR TROUBLES .. FORTUNES
BLACK MAGIC WOMAN .. SANTANA
BABY LOVE .. SUPREMES
THIS GIRL IS A WOMAN NOW .. GARY PUCKETT & THE UNION GAP
I'LL BE AROUND .. SPINNERS
BAD MOON RISING .. CREEDENCE CLEARWATER REVIVAL
I'M YOUR PUPPET .. JAMES & BOBBY PURIFY
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TARGET AUDIENCE LOCAL SALES HOW IT WORKS ABOUT
The HITLAND Local Sales Difference
Local Sponsorships and Inventory Control
HITLAND uniquely includes several daily features that can be sold and sponsored locally.
Inventory is totally flexible and controlled locally.
No network or barter commitment.
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TARGET AUDIENCE FORMAT HOW IT WORKS ABOUT
AFFILIATE GET A DEMO CONTACT US HOME
How HITLAND Works
Unlike satellite or syndicated formats:
- No network or barter spots.
- 100% of the inventory is yours.
- Amount of inventory is totally flexible.
- Local breaks are not hard timed.
- No delivery costs.
- Not dependent on a satellite signal or internet connection.
- Format, imaging, and daily logs are custom-created.
HITLAND runs locally at your station, using automation player software, audio files and customized daily playlist logs we provide. All music and imaging is included. Just add your commercial content through traffic.
We do all the programming work, so you can concentrate on sales.
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About HITLAND
The HITLAND goal is to provide broadcasters with a simpler way to reach and own the largest, most affluent, and most underserved audience – baby boomers 58-76 -- with a format they'll love.
Unlike cookie-cutter syndicated formats, HITLAND has NO STRINGS: No inventory commitments and no in-show network spots. The amount of inventory is totally flexible and 100% under your control.
HITLAND is not dependent on a satellite signal or internet connection. Everything is generated locally using software we provide.
And HITLAND is a truly unique listener experience. It’s the music boomers grew up with, but not just the 400 songs the syndicated formats play and repeat. There’s over a thousand more that radio has mostly forgotten – but listeners haven’t – perfectly mixed.
HITLAND creates fans, not just listeners, making it easier for you to sell.
HITLAND comes with built-in features and tools to add local revenue. We provide continuing full consultation, including best practices in selling the benefits of HITLAND and its target audience to local advertisers.
HITLAND is created and personally curated for each affiliate by long-time program consultant Ron White. Having successfully programmed Top 40 during the 60s and 70s, and having consulted many market-dominant oldies stations during that format’s heyday in the 1990s, Ron White knows this audience and its music better than anyone.
Learn more about HITLAND:
TARGET AUDIENCE FORMAT LOCAL SALES HOW IT WORKS
